How Café Luna Uses Logo Stamps for Marketing

Meet Jammie Wimmer, owner of Café Luna. When Wimmer purchased the restaurant in 2015, she also inherited the rich history and culture of Café Luna. Since then, she has used stamps to market the restaurant, adding a personal touch to each and every to-go bag and envelope.

cafe luna stamp on envelope
cafe luna stamp on bag
cafe luna stamp on takeout bag

When was Café Luna founded? What do you serve there?

The restaurant opened its doors on October 2, 1991. Mama Gangle was a big part of the success and participated in the kitchen with traditional recipes directly from Southern Italy.

I inherited the European Italian cuisine from the original owner, and we have been serving the same traditional recipes now for 32 years.

How did the original owners decide to start a restaurant?

The original owner was born in *Calabria Italy. The family moved to the States when the youngest son was 7 or 8. There were four siblings and mom and dad. They lived in Ohio for some time and then moved to California. All the siblings, at some point, opened restaurants.

The original owner of Cafe Luna was the youngest and the last to open a restaurant. One of the restaurants in Encinitas closed, I believe, back in 2001. One of the four restaurants is still owned by the family, another owned by an ex-wife.

Cafe Luna is now owned and managed by myself, Jammie Wimmer along with my husband Skip. My son Dalton also helps run and work at the restaurant. Before I became owner, I was a server at the restaurant back in 1999 and worked my way up to management and then owner in 2015.

What have you learned from running a business?

Nothing about the restaurant industry is easy, but it is rewarding if you try hard and work hard.

What do you use stamps for?

Stamps are used for marketing. We stamp our to-go bags and our envelopes.

How to Use Rubber Stamps for Marketing Your Restaurant

We love seeing how our customers use their rubber stamps to let their creativity shine. Stamps are a great way for small business owners to cut expenses and cultivate a unique, personal brand.

Like Jammie Wimmer mentioned, rubber stamps work well for to-go bags and envelopes, but there are many more fun applications for your store. We’ve pulled together numerous guides to help you discover new ways to user your logo stamp and stand out.

Our Guides on Using Logo Stamps for Small Business Marketing:

We rounded up some of our favorite guides for small businesses below. Our goal is to help you let your creativity shine and set your business apart by showing what it stands for.

1. How to Use Custom Made Stamps in Your Packaging & Print Materials

Learn how to add personality to your store (and branding) with unique, personalized packaging and print materials. Best part? These tips will help you save money and streamline packaging. Read our guide to learn more.

2. How to Make Your Own Business Cards With Stamps

Who said business cards need to be expensive? Set your brand apart with the personal touch that logo stamps impart. Previous customers’ have gotten great feedback when using this technique and are often called genuine and authentic. Read our guide to learn how to create your own business card with a logo stamp.

3. How to Stamp To-Go Bags | Instructions and Videos

Getting the perfect stamp impression can be a bit daunting, but that’s why we’re here. We break down the best way to get a great impression on a paper bag, using your logo stamp. Read more to learn our tips and tricks.

4. How to Stamp Takeout Boxes | Video and Instructions

Does your restaurant offer takeout boxes? Why not customize these, as well? Let’s dive into the easiest way to make a great impression.

5. 8 Branding Ideas for Your Small Business (Using Rubber Stamps)

From business cards to t-shirts to care instructions, we cover it all in this guide. If you’re looking for ideas on how to use your rubber stamp, cut costs, or market your restaurant, check out this article.

*Calabria, in southwest Italy, occupies the "toe" of the country’s boot-shaped peninsula. It's a sun-baked region of rugged mountains, old-fashioned villages and dramatic coastline, with many popular beaches. Coastal Reggio Calabria, its largest city, is home to the Museo Archeologico Nazionale and its Riace Bronzes, a famous pair of Greek warriors dating back to the 5th century B.C.E.

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